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Horseracing and betting
channel At The Races (ATR), watched by over 1 million people every
month, has launched At The Races Casino (www.attheracescasino.com) and
At The Races Poker (www.attheracespoker.com). The online casino and
poker room aims to become the No.1 destination for European horseracing
punters.
Members will soon be able to play poker against their favourite racing
presenters and pundits in special tournaments featured both online and
on the ATR television channel. Loyalty rewards schemes and promotions
will offer exclusive access to racing event hospitality and tickets to
meetings, including Royal Ascot at York in June this year.
Licensed in Alderney
and powered by leading gaming software company, Wagerworks, At The Races
Casino offers over 56 non-download games with a 100% sign up bonus.
Members can play for real, or just for fun, and get up to £250 free when
they register. New games to watch out for include Sterling Downs, a
horseracing instant win game, and the great new 5 reel, 9 line slot game
Baywatch slots.
A casino account
gives members automatic access to the At The Races Poker Room, bringing
the horseracing community to multiplayer poker tables. New poker players
will get a £100 freeroll tournament token and have chances to enter
daily Texas Holdem tournaments and the Poker Points freeroll
tournaments.
“Our aim is to
operate a dedicated casino and poker room for true horseracing fans,”
said Matthew Imi, Chief Executive of At The Races. “We’re offering
thousands of pounds in cash prizes each month, loyalty points which
convert to cash bonuses and special member offers which will be of real
appeal to casino gamblers and, in particular, racing fans.”
“We value our
customers highly and we want to make them feel special. Casino and poker
players will all have the opportunity to earn or win days at the races
as well as gain exclusive access to jockeys and presenters - all with
VIP treatment.”
“The new casino will
enjoy the benefits of powerful cross promotion from our At The Races
television channel and from the attheraces.com website which is now the
No.2 racing and betting site in the UK with 12m pages served in March
and traffic doubling monthly. TV sponsorship credits launch today along
with a banner advertising campaign online. Uniquely, we have integrated
a horseracing look and feel within our advertising both on and off air.”
“The launch of At
The Races Casino and At The Races Poker is an exciting opportunity to
bring a new wave of horseracing fans to the online gaming community via
a name they know and trust,” Matthew Imi continued. |
