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GOING FOR BROKE

 


TV and the Web elevate status, stakes in poker

The Latin Hammer'' checks his cards and ponders his options.

So far tonight, his luck in this tournament-style Texas HoldEm poker game has mostly run cold.

''The Hammer'' picked up a small pot in the early going. Later, however, he got slammed when an ace trumped his nine when he and an opponent both had a pair of kings.

Now, he's down to his last $120 in chips and he's locked in a showdown with Gaby Black. Everyone else has folded.

Black looks nervous. She repeatedly curls up the facedown corners of her two ''hole cards,'' glancing at them as if they might have changed over the last couple of seconds.

''The Hammer's'' face shows no expression. It's his turn to check or raise. Suddenly, he reaches his hands toward the green felt table, the rolled-up sleeves of his black shirt revealing a stainless steel Rolex watch on his wrist. He pushes all of his chips forward.

''All in,'' he says, leaning back in his chair.

''The Hammer'' is going for broke.

The world of poker doesn't have a governing body with a dues-paying membership and demographic statistics, but people in the gambling industry think its popularity may be at an all-time high.

An estimated 50 million people in the United States and 50 million more in the rest of the world play poker, mostly in friendly, low-stakes games.

This year's version of the World Series of Poker, arguably the game's biggest event, attracted 2,576 players from across the globe, more than three times the number who competed in 2003. Greg ''Fossilman'' Raymer won $5 million for first prize this year, twice as much as the aptly-named Chris Moneymaker took home the year before.

Worldwide interest in poker has gotten so keen that the ubiquitous ''Complete Idiot's Guide'' series plans to roll out a manual on the game in September.

''The growth of poker has been phenomenal,'' says Jeff Shulman, the CEO of Card Player Magazine, a 60,000-circulation, biweekly publication that is poker's closest thing to a professional journal. ''All the events are double and triple what they were last year.''

Shulman says television and the Internet have helped fuel poker's explosive growth.

TV programs such as Bravo's ''Celebrity Poker Showdown'' and the Travel Channel's ''World Poker Tour'' give viewers the chance to watch games while listening to commentary on poker hands and strategy. Tiny cameras in front of each player reveal facedown cards to TV audiences while keeping them secret from opponents at the table.

''Now you can see what the pros are doing and what their thinking is,'' Shulman says. ''It's like in football, hearing what the players plan to do beforehand. It adds a whole different dimension to the game.''

Cyberspace casinos on dozens of Web sites provide places where players can pit their skills against opponents on the other side of the planet without ever leaving home.

Many online poker rooms offer free play options. Games played for real money include satellite tournaments that serve as qualifying rounds to some of poker's premier events, including the World Series of Poker. Many players opt to go straight to the big show in Las Vegas by plunking down a $10,000 entry fee. But Moneymaker reached poker's pinnacle in 2003 by starting at the bottom in a satellite game he paid just $40 to join.

This isn't your father's poker game. It's grown up since the days of penny-ante high school games, where wild cards often included ''aces, deuces and one-eyed jacks.'' Although traditional five-card and seven-card stud remain popular options in casinos and countless Thursday night poker games, a version called ''Texas HoldEm'' has taken control of most of the tables where poker is played.

Each player gets two cards, facedown. Five other cards, shared with other players, are dealt face up. The best five-card combination of facedown and face up cards wins. Many big tournaments, including the World Series of Poker, are strictly Texas HoldEm venues.

''The Latin Hammer,'' an insurance salesman better known as Mark Menendez, plays poker every Thursday night with a bunch of friends at a buddy's apartment in San Antonio.

They play tournament-style, just like the World Series of Poker, with one big difference: Each player pays only $25 for an equal share of chips. Similar to the event in Las Vegas, the player who ends up with all of the chips gets the lion's share of the pot. Second place also takes a cut. The third place finisher gets his or her $25 back.

On this evening, the jacks come Menendez's way late in the tournament. Down to his last $120 in chips, he draws a pair with his first two cards, a round dealt face-down known as ''pocket cards'' in poker.

Feeling powerful, ''The Hammer'' squares off against Gaby Black, who has had a career night to this point and a big pile of chips to show for it. Going for broke, Menendez goes ''all in.''

Black doesn't balk. With her big stack of chips, she can afford to lose this hand. She calls Menendez's bet.

''You've got pockets,'' Menendez tells her, shaking his head.

It's time for the last card. The dealer, turns over a nine of clubs. It doesn't help Menendez. And what about Black?

''She's so not sweating me,'' Menendez tells no one in particular, grinning nervously now.

Gaby smiles and shows her pocket cards: A pair of queens. Menendez's jacks have fallen short. Everyone hoots and cheers.

''Hey, Gaby, way to go!'' '''The Hammer' is dead!''

 

 

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